Epicor

Epicor, a leading B2B software company, recognized the need to modernize its marketing approach to stay competitive.

With the Epicor creative team based in Monterrey, Mexico, there were significant communication gaps and inefficiencies in marketing workflows.

MOD+Co was brought in to execute a comprehensive brand refresh, uncover opportunities for improvement, and establish sustainable marketing processes.

Capabilities

Industry

Business and ERP Software

Go To Market

Internal Communications

Creative

Brand Refresh

Brand Guidelines

Email Design

Creative Services

Transformation

Team Augmentation

01

Rebuilding for the Future

MOD+Co began with an in-depth analysis of Epicor’s internal creative agency.

Pain points included misaligned roles and outdated processes that hindered the team’s effectiveness.

The focus shifted from merely rebranding to rebuilding the internal team and its operations for the future.

02

Crafting the Perfect Team

MOD+Co envisioned and assembled a team tailored to Epicor’s needs, drawing on best-in-class strategies and insights.

Through extensive interviews and detailed analysis, the necessary roles, workflows, and tools required to elevate the team’s performance were mapped out.

MOD enabled Epicor to optimize the creative team in-house as well as drive the creative direction for our brand refresh in 2019. So many agencies lack the flexibility to help build internal creative teams but MOD+Co was a true partner in helping us scale.

— Lindsay Lyons, VP, Corporate Marketing, Epicor

03

Revitalizing Epicor’s Identity

Once the internal agency structure was optimized, MOD+Co spearheaded the brand refresh.

This involved comprehensive updates to the color palette, typography, and custom photography.

04

Guidelines and Groundwork

Cohesive brand guidelines brought the refreshed identity together into a system the in-house team could run.

The guidelines laid the groundwork for Epicor’s internal communications and marketing automation strategies.

The Results

The transformation led to a cohesive and aligned in-house creative team, a refreshed and modernized brand identity, and standardized marketing collateral that reinforces the new brand direction.

MOD+Co’s work empowered Epicor to move forward with a stronger brand and more efficient marketing operations.