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CoreLogic
CoreLogic, a global leader in property information and data-driven solutions, was grappling with a technology stack that had become overly complex and inefficient.
As the company acquired new businesses, it inherited data systems and marketing technologies that created operational bottlenecks, wasted resources, and a fragmented strategy.
Seeking expert guidance to streamline and optimize its tech infrastructure, CoreLogic turned to MOD+Co for support.
Capabilities
Go To Market
Campaign Development
Automated Lead Nurture
Marketing & Sales Alignment
Lead Lifecycle Optimization
Technology
MarTech Consulting
Marketing Automation
Data
Attribution Reporting
01
Optimizing the Tech Stack
MOD+Co stepped in to provide a comprehensive audit of CoreLogic’s tech stack, examining every aspect from system overlaps and expiration dates to stakeholder feedback and internal documentation.
The goal was to identify inefficiencies, redundancies, and opportunities for optimization.
MOD+Co recommended a strategic plan for organization, consolidation, and the elimination of unnecessary tools and processes.
02
Connecting Web and CRM
After the audit, CoreLogic entrusted MOD+Co with the next phase: enhancing its web presence and integrating CRM systems.
Eloqua and WordPress forms were integrated, and three new web forms with progressive profiling improved lead capture and user experience.
Google Tag Manager and Google Analytics were implemented to optimize tracking from first touch onward.
The MOD team was a true partner during my time at CoreLogic. We had a long list of ambitious goals and the talented team at MOD helped us scale our efforts in marketing automation and campaign architecture. I can’t wait to work with them again!
—Paul Jackson, Director of Marketing at CoreLogic
03
Building the Playbooks
New marketing playbooks gave the team repeatable ways to plan and launch campaigns.
A custom campaign library sits alongside them, so every program starts from a proven structure rather than a blank page.
04
One Dashboard, Full Visibility
A unified dashboard provides full visibility across all platforms, with templates that surface real-time performance across systems.
The focus was a closed-loop system that enables seamless operations and drives measurable results.
The Results
CoreLogic now operates with a more efficient, aligned, and future-ready tech stack, positioning it to continue leading in data solutions.
Consolidation and optimization returned $90,000 in annual savings.
Consolidation and optimization returned $90,000 in annual savings.
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