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Dell Global Renewals
Dell needed to elevate its service and support contract and warranty renewal program by delivering highly personalized, relevant communications to customers across the globe.
The goal was a seamless, data-driven, multi-channel experience that would engage customers, drive renewals, and boost revenue. Dell chose MOD+Co to drive this transformation.
Capabilities
Go To Market
Digital Strategy
Personalization
Contact Strategy
Creative
Email Design
Technology
Marketing Automation
Transformation
Digital Transformation
Data
Audience Management
Audience Segmentation
Database Management
Machine Learning
Attribution Reporting
01
Data-Driven Foundations
MOD+Co’s first step was to address gaps in Dell’s existing data infrastructure.
Collaborating closely with APOS Sales Division leaders, the team gained a deep understanding of Dell’s sales processes and pinpointed key opportunities for growth.
02
Precision Targeting
MOD+Co developed a robust, multi-channel content strategy, integrating email, direct mail, and online marketing so every customer received the right message at the right time.
To enhance precision, audiences were segmented by customer status, language, and other key factors, creating 120 distinct content combinations.
03
Renewals Notification Automation at Scale
After executing the program and deploying it globally, the focus shifted to automation.
MOD+Co developed a renewals data engine with custom learned logic that actively scores and ranks databases, accounts, and contacts over time to determine the most likely to convert, reaching the right contact at the right time.
04
Scaling Across the Globe
MOD+Co partnered with Dell to streamline the process and scale the program worldwide, across 49 countries and 28 languages.
Along the way the team identified further upsell, cross-sell, and refresh opportunities, exceeding revenue targets.
The Results
MOD+Co’s multi-channel strategy delivered remarkable results and set a strong foundation for future campaigns.
Year-to-date revenue rose more than 840 percent, and inbound volume climbed 5,275 percent.
The program now runs in 49 countries and 28 languages, with automation deciding who hears from Dell, and when.
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