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Medici
Leading telehealth provider Medici needed to increase awareness and usage of its service during the pandemic’s unprecedented demand for virtual care.
Medici partnered with MOD+Co for the web, campaign, and CRM work that would turn that demand into providers on the platform.
The engagement ran from a mobile-first redesign through paid social and a full HubSpot cleanup.
Capabilities
Go To Market
Digital Strategy
SEO Strategy
Lead Generation
Conversion Optimization
A/B Testing
Creative
Web Architecture Consulting
Web Design & Development
Content Development
Data
Web Analysis & Reporting
01
Website Audit and Redesign
MOD+Co began with a comprehensive website audit to adapt to the new normal of social distancing and virtual healthcare.
The approach was mobile-first, leading to a redesigned homepage targeted at medical providers to boost app usage. MOD+Co revamped the website copy, enhanced video content, and introduced intuitive UI elements.
Post-redesign, conversion rates rose from 1.4 percent to 6.11 percent.
02
Development and Optimization
MOD+Co’s development team created new web pages and custom HTML modules, including a revenue calculator page and an SEO-optimized template with flexible modules for future landing pages.
A consolidated resources page and an interactive pricing page highlight individual plan features. A/B testing is planned to attract higher-quality leads.
For me, working with MOD is invaluable. They understand the bigger picture of what we needed as a business and strived to achieve our objectives through analysis and strategy. Thanks to their knowledge of our automation needs, along with their strategic team, we were able to successfully transition platforms and reach a new level of success in our nurture campaigns. I would highly recommend them to anyone who is struggling to fully automate their customer journey and measure success.
— Nicole Ramirez, Director of Performance Marketing, Sedera Health
03
Paid Social Campaigns
MOD+Co executed a series of paid social campaigns targeting both patients and providers.
Ad cost per conversion fell by an average of 32.86 percent.
04
CRM Cleanup and Lead Scoring
MOD+Co audited Medici’s HubSpot instance, merging over 600 properties, automating workflows, and implementing a lead scoring model.
Discovery sessions with sales, marketing, and customer success teams standardized language and optimized the MarTech stack.
The Results
MOD+Co’s collaborative approach exceeded the initial goals.
Website conversion more than quadrupled, and paid social delivers conversions at a third less cost.
The partnership aligned Medici’s sales and marketing teams and set the stage for future initiatives.
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