Sedera Health

Sedera Health, a non-profit medical cost-sharing organization, sought to build on early success and enter a phase of accelerated growth.

Sedera engaged MOD+Co to develop and implement the lead nurture campaigns, CRM strategy, sales processes, and marketing automation needed to scale operations effectively.

The lead lifecycle, from first contact to enrollment, was the whole engagement.

Capabilities

Industry

Medical Cost-Sharing

Go To Market

Digital Strategy

Sales Enablement

Sales & Marketing Alignment

Conversion Optimization

A/B Testing

Automated Lead Nurture

Lead Lifecycle Optimization

Technology

Marketing Automation

MarTech Consulting

Data

Journey Analytics

Audience Segmentation

01

Advanced Lead Engagement Strategy

Given the inherent demand for Sedera’s unique healthcare solution, MOD+Co crafted a strategy to engage leads throughout the customer journey.

Creative and integrated marketing teams designed an intuitive, automated marketing and sales funnel that leveraged data and technology to drive scalable growth.

02

Lead Scoring and Automation Model

MOD+Co established a new lead scoring and automation model that categorizes prospective customers into actionable segments and automatically moves leads into different streams at the right time.

This foundational work tailored optimization tactics and improved overall funnel efficiency.

For me, working with MOD is invaluable. They understand the bigger picture of what we needed as a business and strived to achieve our objectives through analysis and strategy. Thanks to their knowledge of our automation needs, along with their strategic team, we were able to successfully transition platforms and reach a new level of success in our nurture campaigns. I would highly recommend them to anyone who is struggling to fully automate their customer journey and measure success.

— Nicole Ramirez, Director of Performance Marketing, Sedera Health

03

Nurture Campaigns on One Platform

To enhance engagement, MOD+Co developed customized email nurture campaigns, landing pages, and dynamic lead forms, placed at each stage of the customer journey.

Salesforce Marketing Cloud was implemented to consolidate data, with dashboards created to track customer origins and interactions.