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Exclusive Resorts
Exclusive Resorts is more than a luxury vacation club: over 400 private residences across the globe, each getaway planned by a team of Vacation Ambassadors.
To elevate the brand and reach a broader audience, Exclusive Resorts needed a creative agency capable of developing and executing an extensive global marketing campaign.
To elevate the brand and reach a broader audience, Exclusive Resorts needed a creative agency capable of developing and executing an extensive global marketing campaign.
Capabilities
Go To Market
Global Campaign Development
Lead Generation
Automated Lead Nurture
Technology
Messaging Platform Creation
Marketing Automation
01
Cohesive Brand Messaging
MOD+Co developed a versatile overarching theme: “Create Your Next Remember When.”
The campaign emphasized family togetherness and lasting memories, encouraging members to relax, unplug, and reconnect. It became the foundation for all creative development, messaging, and go-to-market initiatives.
MOD+Co standardized all collateral to ensure a consistent look, voice, and message across every platform. The campaign became the turning point for a comprehensive rebrand.
02
Digital Transformation
Informed by historical data, MOD+Co enhanced the corporate website with vacation slideshows and member interviews, and launched an automated lead nurture program.
An interactive quiz was developed to drive engagement and increase brand awareness.
03
Hyperlocal Targeting
MOD+Co launched a hyperlocal marketing initiative, strategically geo-targeting the markets that best fit the target demographic.
Effort went where it would be most effective.
04
Content Optimization
MOD+Co made strategic improvements to the web hub housing content for the brand’s quarterly publication, CURATED, boosting functionality and member responsiveness.
The team also developed content for an organic and paid search initiative to drive targeted traffic and generate leads.
The Results
As the global and hyperlocal campaigns rolled out, the outcomes underscored the effectiveness of the strategic approach and set a strong foundation for future marketing.
Engagement rose, the website’s experience improved, and corporate messaging is standardized under one campaign idea.
The partnership was recognized with an HSMAI award.
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