Flex

Flex faced a dual challenge: reclaim the top spot in search rankings and reimagine its lead pipeline ahead of a shift toward new industries.

After a dip in search visibility from aggressive competition, Flex needed a comprehensive strategy to regain and maintain its position while aligning with evolving business goals.

MOD+Co took on the challenge in two phases: win the awareness stage, then make every conversion count.

Capabilities

Industry

Electronics Manufacturing

Go To Market

Personalization

Automated Lead Nurture

Campaign Development

Sales & Marketing Alignment

Lead Generation

Technology

Marketing Automation

Data

Audience Management

01

Identifying Key Opportunities

Flex pinpointed the critical capabilities and industries to target for increased awareness and lead generation.

MOD+Co collaborated with the Flex team to refine search terms, curate a dynamic list of negative keywords, and optimize messaging, all while maintaining Flex’s distinct brand voice and sharpening calls to action.

02

Dominating the Awareness Phase

In the awareness phase, MOD+Co’s strategy delivered a search share above 70 percent, propelling Flex to the number one paid position.

That position set the foundation for the next phase of the campaign.

Our partnership with MOD built one of Premier’s most profitable email campaigns while increasing customer satisfaction and reducing manual efforts to communicate with customers about expiring eQuotes.

— John Phillips, North America Online Merchandising, Dell

03

Boosting Conversion Efficiency

Shifting focus to conversion efficiency, MOD+Co targeted Flex’s highest-priority audiences.

Conversion rates rose 16 percent, cost per conversion fell 26 percent, and average daily budget utilization more than doubled.

04

Holding the Position

Regaining the number one search result was a welcome boost during the awareness stage. The larger win was giving Flex the tools and understanding to keep it.

The solution is sustainable, with increased engagement across the board, from impressions and click-through rate to overall demand from the target audience.