Lenovo Commercial Sales

Lenovo’s APOS Reps and Account Executives needed to collaborate effectively to deliver tailored solutions, from hardware refreshes to warranty renewals.

The manual effort required to build clear business cases for Account Executives, who manage customer relationships, was creating friction.

Lenovo needed a more streamlined approach to connect the dots between data, people, and opportunities, and engaged MOD+Co to realize this transformation.

Capabilities

Industry

Computer Hardware and Technology

Go To Market

Internal Communications

Sales Enablement

Marketing & Sales Alignment

Creative

Email Design

Positioning & Messaging

01

Leveraging Automation

MOD+Co started by conducting in-depth interviews with key stakeholders to gain insight into Lenovo’s sales process.

With that understanding, the team designed and implemented a modular template within Lenovo’s recurring revenue platform.

This gave sales teams the flexibility to focus on revenue-generating activities, such as customer engagement, rather than manual tasks.

02

Understanding the Data

MOD+Co integrated multiple siloed data sources to transform raw data into actionable insights, enabling a data-driven sales force.

Repeatable insights helped Lenovo uncover new opportunities for renewal and upsell, driving recurring revenue.

MOD has helped Lenovo achieve innovation, operational excellence, and optimized customer experiences. It is a pleasure to work with such a talented and dedicated team. Thank you!

— Hayden Mugford, APOS GTM and Strategy, Lenovo

03

Selling With Creative

With a solid data strategy in place, MOD+Co turned to the collateral needed to communicate these opportunities effectively.

The in-house creative team designed, copywrote, and built engaging email content for Account Executives.

04

Scaling the Motion

In six weeks, MOD+Co automated the entire sales outreach process, integrating data and creating an outbound email engine.

The success of the program prompted Lenovo to expand it globally, scaling to more than 20 countries and adding a second sales motion to capitalize on the momentum.