Dell CX Connect

Dell’s CX Connect initiative transformed its marketing strategy around a customer-first approach, bringing together data, technology, marketing, and sales into one customer-obsessed organization.

To achieve this vision, Dell needed to align its teams, embrace new philosophies, implement new technologies, and establish streamlined processes.

That is where MOD+Co played a pivotal role.

Capabilities

Industry

Computer Hardware and Technology

Go To Market

Marketing Strategy

Marketing & Sales Alignment

Sales Enablement

Creative

Creative Services

Technology

MarTech Strategy

Transformation

Change Management

01

Crafting a Unified Creative Identity

Leveraging Dell’s brand guidelines, MOD+Co developed a cohesive visual identity for CX Connect, adaptable across business units and internal programs.

Color schemes, stylized photography, distinct identifiers, and custom graphics simplified and clarified the complexity of the initiative.

02

Characters for Every Stakeholder

To ensure lasting impact, MOD+Co introduced animated characters representing different stakeholder groups.

The characters visually highlight the people-centric nature of the transformation and provide consistent communication across Dell’s initiatives.

03

Simplifying Technology for Broader Adoption

MOD+Co created visual tools to demystify the intricate technologies underpinning CX Connect, essential for introducing the new platforms and integrations driving the initiative.

Educational materials ensured stakeholders understood how these technologies would enhance their ability to deliver personalized, scalable marketing.

04

Focusing on People and Processes

As CX Connect rolled out, MOD+Co drilled down into the specific roles and responsibilities of each stakeholder.

Targeted materials showed how CX Connect would directly benefit them, from customer journey mapping to understanding the impact of their contributions.

Every team member was aligned with the program’s goals and equipped to thrive in the new marketing landscape.

The Results

After launch, Dell’s Global Marketing team saw a significant transformation.

Clear comprehension of the supporting technologies and processes led to tangible outcomes: automated lead generation, consolidated data management, and enhanced customer journeys.

MOD+Co’s streamlined approach solidified Dell’s shift to a modern, customer-centric marketing strategy. Key metrics are estimated.