Dassault Systemes SOLIDWORKS

SOLIDWORKS, a leader in CAD design, faced a significant challenge: transitioning its extensive user base from traditional desktop licenses to a cloud-based subscription model.

The shift aimed to harness the scalability, flexibility, and collaboration that modern designers and engineers demand. It was met with resistance from end users, concerns about data security, and dependencies on Value Added Resellers (VARs).

SOLIDWORKS recognized that addressing these challenges head-on was crucial to its cloud transformation, and brought in MOD+Co to drive adoption.

Capabilities

Industry

Design & Engineering Software

Go To Market

Adoption Campaign

Messaging Strategy

Sales & Marketing Alignment

Creative

Creative Services

Content Development

Microsite Design & Development

01

Personalization and Dynamic Content

SOLIDWORKS and MOD+Co launched the “Addressing the Elephant in the Room” campaign, focused on user personas, to address concerns and instill trust.

MOD+Co crafted unique user experiences tailored to resonate with diverse personas.

By understanding the specific needs and pain points of each user segment, the campaign delivered personalized content that spoke directly to each group’s concerns and aspirations.

02

Community Building

User communities were empowered to leverage peer insights and support.

By fostering a sense of community, users could share experiences, offer advice, and support each other through the transition.

This built trust and created a network of advocates for the cloud model.

03

Feedback Loops

Continuous improvement was driven by user feedback and input from Value Added Resellers.

Robust feedback mechanisms, including surveys and focus groups, gathered insights from users.

That feedback refined the cloud adoption process, so user concerns were addressed promptly and effectively.

04

Knowledge Center Microsite

The campaign featured a new knowledge-center microsite to guide users through activation and adoption of cloud services.

The microsite bridges high-level marketing content and user-accessible documentation, a comprehensive resource for users at every stage of their cloud journey.

The Results

The “Addressing the Elephant in the Room” campaign is set to transform how users interact with SOLIDWORKS cloud services, establishing a new benchmark for adoption and engagement in the CAD industry.

Users move to the cloud model on the strength of personalized content and targeted messaging, with the microsite and dynamic content driving participation in webinars, tutorials, and feedback sessions.

Feedback loops and community building build positive sentiment and trust in the transition, and SOLIDWORKS holds its leadership position against competitive pressure.

These are expected outcomes.