APOS Resource Center

With over 55 million client system serial numbers expiring annually and a network of 40,000 Channel Partner accounts, Lenovo needed a centralized digital experience to simplify and scale hardware renewals.

MOD+Co helped bring the APOS Resource Center to life: an intuitive, multi-language portal built for Lenovo’s channel community.

The platform unified global stakeholders, automated communications, and drove frictionless, account-based transactions, resulting in significant year-over-year revenue growth and a streamlined customer experience.

Capabilities

Industry

Computer Hardware and Technology

Go To Market

B2B CX Strategy

Digital Strategy

Internal Communications

Marketing & Sales Alignment

Partner Enablement

Creative

Brand Guidelines

Content Development

Positioning & Messaging

Web Design & Development

Video Design & Production

Transformation

Change Management

Digital Transformation

01

A Partner Digital Hub Built for Scale

MOD+Co partnered with Lenovo to design and develop the APOS Resource Center, transforming hundreds of static assets into a dynamic digital experience.

The site, localized in 14 languages, supports 800 internal sales reps, 40,000 Channel Partner accounts, and 400,000 end customers across 22 countries.

MOD+Co defined the visual identity, established scalable UX and UI design, and prioritized clarity and enablement for diverse user groups.

02

A Frictionless, Account-Based Experience

By shifting from a transactional to an account-based approach, Lenovo consolidated disparate renewal notifications into unified monthly alerts.

This change aligned hardware renewals across Personal Computing, Server, and Storage units, reducing complexity for customers and channel partners alike.

An AI-powered chat and configurable dashboards allowed real-time collaboration and visibility among Lenovo, Tier 1 and Tier 2 partners, and customers.

The Lenovo Smarter Renewals program considered every detail. From efficient data organization and an intuitive user interface to aligning stakeholders for future customer conversations, the improvements significantly elevate the end customer experience.

Notably, the new monthly consolidation emails highlight upcoming expirations across all product groupings, a substantial improvement over previous versions.

We are excited about the future developments, as this updated program is set to transform our management of Lenovo renewals.

— Lenovo Channel Partner

03

Content Automation Through AI

Lenovo’s Smarter Renewals platform leveraged AI to rapidly generate multilingual content, accelerating go-to-market timelines from months to days.

Localized content that once required weeks of coordination across regions now ships in step with the program calendar.

04

Enablement and a Unified Data Model

Self-serve video training and dynamic quoting empowered users to move without waiting on a sales rep.

The development of a unified data model prototype set the stage for cross-business consistency and insights, giving Lenovo one view of renewals across every product group.

The Results

By modernizing the renewals experience with a unified platform, intelligent automation, and global enablement tools, Lenovo achieved significant growth and operational efficiency gains.

Communications scaled to 4,300 indirect contacts in 14 languages, and 800 sales reps and 40,000 partners are now aligned across 22 countries.

Customers see a simplified, personalized renewal journey, with monthly consolidation emails that surface upcoming expirations across all product groupings.