SailPoint

SailPoint, a global leader in identity and access management, recognized the need to elevate its digital presence to better serve a growing customer base.

The focus was website efficiency and higher conversion rates.

SailPoint turned to MOD+Co for expert guidance across search, conversion, content, and design.

Capabilities

Industry

Identity Management Software

Go To Market

SEO Strategy

Lead Generation

Conversion Optimization

A/B Testing

Creative

User Interface Design

User Experience Design

Web Architecture Consulting

HTML/CSS Development

Data

Web Analysis & Reporting

01

Finding the Optimization Opportunities

MOD+Co began by pinpointing SailPoint’s key areas for web optimization, with a comprehensive assessment of paid and organic search, including in-depth keyword and competitive analysis.

Using Google Analytics, the team analyzed high- and low-performing pages and ran iterative tests focused on increasing the site’s conversion rate.

The findings shaped a robust SEO and paid search content strategy, targeting better rankings, higher click-through from search engines, and stronger conversion on arrival.

02

Streamlining Information Accessibility

To improve user experience, MOD+Co restructured SailPoint’s online resource library, organizing content by topic for easier access.

A sticky pop-up element built with dynamic JavaScript and CSS significantly reduced site abandonment and increased demo requests across all pages.

Our partnership with MOD built one of Premier’s most profitable email campaigns while increasing customer satisfaction and reducing manual efforts to communicate with customers about expiring eQuotes.

— John Phillips, North America Online Merchandising, Dell

03

Optimizing PPC and Content Strategy

Strategic content adjustments boosted AdWords performance, including dedicated PPC landing pages to elevate relevancy scores.

MOD+Co’s creative team optimized copy, integrating relevant keywords, clarifying calls to action, and updating the information architecture, while enhancing UX and UI on the blog and landing pages for a more streamlined path to content.

04

Refreshing the Homepage Design

MOD+Co refreshed SailPoint’s homepage to better align with the brand’s innovative, customer-focused identity, with radial bursts, bright gradients, and refined patterns conveying a positive, forward-thinking image.

Those elements fed into personalized homepage testing: dynamic web headers targeting healthcare professionals, tailored to the user’s buying stage, with strategic messaging across awareness, consideration, decision, and purchase.